Jan
07
2015
Predicting The Future of Marketing/ Tracking Marketing Excellence / Improving The Value of Marketing
You can collect as much data as you like – there is so much data that is generated now – what’s important is what you can do with it. Analytics needs…
Dec
10
2014
Chinese Travellers Buying Luxury Overseas
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market…
Dec
05
2014
Social Media and New Developments in Digital Marketing
There are five steps to always on marketing: Listen & learn – the purpose of the command center Planning our editorials to steer the…
Nov
11
2014
Book Launch : Manage, Live & Lead
All the three skills (managerial, life and leadership), when interwoven, will spin a totally different meaning of success in one’s life…
Oct
07
2014
LVMH IMMERSION PROGRAMME 2014 This is the first immersion programme under the new collaboration with LVMH. There is a total of 26 students…
Sep
29
2014
It has almost become fashionable to say that advertising as we know it is dead. CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU : OLD…
Sep
18
2014
Presented by Omnicom Group, and in collaboration with Centre for Marketing Excellence. View brochure here.
Sep
11
2014
Sponsorship and Branded Content in the Modern Brand Communications Landscape
Sponsorship and branded content is a USD3.3billion industry in Asia and it’s growing faster than traditional advertising. CENTRE FOR…
Sep
05
2014
Achieving The Ideal Marketing Mix In B2B Space
At one side there are the traditional ways and means of marketing including events, tradeshows, tele-marketing and on the other side the new…
Sep
03
2014
The Art Of Branding In A Hotel Industry
The art of branding in the hotel industry is all about delivering an integrated brand experience. CENTRE FOR MARKETING EXCELLENCE…
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