Speakers Series

When: Tuesday, Apr 04,2017 - 19:04 to Tuesday, Apr 04,2017 - 21:04
Have you ever wondered how embedded analytics can drive decision-making?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing

When:
4 April 2017, Tuesday - 12.30pm – 2.00pm
Venue:

50 Stamford Road, 
Lee Kong Chian School of Business, Singapore Management University
Singapore 188065
Seminar Room 2-5 (Rm 2012), Level 2

Speakers: Mr. Sutowo Wong
Website:
RSVP:

SYNOPSIS

Sutowo is an Analytics practitioner who is well-versed in customer/loyalty strategy and public policy formulation and implementation. He has deep experience in customer segmentation, predictive modelling, digital/social analytics, geospatial analytics, text analytics, campaign management, business case development and loyalty programme design and optimisation. He has led projects for organisations in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Utilities, Technology, Logistics, Healthcare, Hospitality, Insurance, Publishing, Public Service, Retail, & Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan, Hong Kong & China.

past event media

When: Wednesday, Feb 15,2017 - 20:02 to Wednesday, Feb 15,2017 - 22:02
Have you ever wondered how social and digital analytics plays a huge role in a company's marketing efforts?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

SOCIAL and digital analytics for Marketers: CAse studies

When:
15 February 2017, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street, 
Administration Building, Singapore Management University
Singapore 188065
Mochtar Riady Auditorium, Level 5

Speakers: Ms. Prerna Pant
Website:
RSVP:

SYNOPSIS

Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social.

She has over 12 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor’s in Science (BSc) Degree in Business Management from King’s College, London.

GALLERY

When: Wednesday, Jan 11,2017 - 20:01 to Wednesday, Jan 11,2017 - 22:01
Misunderstanding millennials, what is the impact on branding and marketing?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Reaching Millennials in moments that matter

When:
11 January 2017, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street,
Administration Building, Singapore Management University
Singapore 188065
Executive Seminar Room 4.2, Level 4

Speakers: Mr. Nic Hall & Ms. Joy Lee
Website:
RSVP:  - 

SYNOPSIS

Nic has over 30 years of experience across quantitative and qualitative research all over the world. As a Baby Boomer he can bring an intergenerational perspective to the topic of Millennials along with experience researching this cohort in multiple markets.

The TNS Singapore team of graphic designers, all Millennials themselves, report to Nic. Their remit is to ensure the look and feel of TNS deliverables is of a high standard. They are also tasked with creating material that uses the latest in digital design, so they keep up to date with market trends.

Nic has lived in Singapore for 8 years and has presented at numerous conferences both here in Singapore and at other venues around the world. In doing so he has won ‘Best paper’ at conference on several occasions.

Joy has 6 years of experience across quantitative and qualitative research and digital marketing. She works extensively in the digital space, focusing on technology usage and attitudes in areas such as e-commerce, gaming, social networking, mobile apps and pay TV. She is part of the Connected Life team that runs TNS’ global syndicated digital behaviours study. She is also an alumni of TNS Academy’s Social TER (Technology Enabled Research) Training series, covering approaches on infusing social data with survey projects.

She recently presented at D3, an annual digital impact conference organized by TNS. The conference audience consisted of about 200 senior marketing people, including attendees from major tech companies such as Uber, Spotify and LINE. Her presentation focused on a millennial’s perspective of chat apps and their unique evolution in Asia.

Past Event Media

When: Tuesday, Oct 11,2016 - 19:10 to Tuesday, Oct 11,2016 - 21:10
How Consumer Goods Companies are building a strong 'corporate' brand by leveraging its innovations, people and sustainability initiatives

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Building Corporate Brand Equity

When:
11 October 2016, Tuesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 6.1, Level 6

Speaker: Shweta Shukla
Website:
RSVP:

SYNOPSIS

 

When: Wednesday, Nov 09,2016 - 08:11 to Wednesday, Nov 09,2016 - 22:11
What does the new world of marketing where digital technology automates buying and targeting look like?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Music & Millennials: The Art & Science behind Engaged Listeners

When:
9 November 2016, Wednesday - 12.30pm – 2.00pm
Venue:

50 Stamford Road
Lee Kong Chian School of Business
Singapore 178899
Seminar Room 2.5, Level 2

Speaker: Mr. Asad Kalimi 
Website:
RSVP:

SYNOPSIS

As Spotify’s Head of Markets Strategy & Operations for Asia Pacific, Asad leads the strategic planning, business operations & markets expansion for the region and supports the cross-functional and global initiatives across APAC markets. Recently, he successfully led the launch of Spotify in Indonesia

Past Event Media

When: Friday, Sep 09,2016 - 21:09 to Friday, Sep 09,2016 - 21:09
Public or Press relations as we know it. How has it changed over the years with the advancement of technology and a proliferation of communication channels and content providers?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

WHAT EXACTLY IS PR THESE DAYS? HOW YOU CAN BUILD IT

When:
9 September 2016, Friday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 6.1, Level 6

Speaker: Cheryl Ng
Website:
Register:

SYNOPSIS

 

When: Wednesday, Aug 31,2016 - 19:08 to Wednesday, Aug 31,2016 - 21:08
Contact: cme@smu.edu.sg
E-commerce model has worked well, with over 600 concierge shoppers, helping customers get their groceries everyday.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Managing a Successful Ecommerce Business

When:
31 August 2016, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 6.1, Level 6

Speaker: Shane Chiang
Website:
Register:

SYNOPSIS

Past Event Media

 

When: Friday, Sep 30,2016 - 19:09 to Friday, Sep 30,2016 - 21:09
Contact: cme@smu.edu.sg
RSVP https://www.regonline.com/MS2016Sept30
https://www.regonline.com/MS2016Sept30
What does the new world of marketing where digital technology automates buying and targeting look like?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

The Future of Advertising – A Programmatic World

When:
30 September 2016, Friday - 12.30pm – 2.00pm
Venue:

50 Stamford Road
Lee Kong Chian School of Business
Singapore 178899
Seminar Room 2.5, Level 2

Speaker: Ms. Regan Baillie 
Website:
RSVP:

SYNOPSIS

Past Event Media

When: Thursday, Sep 15,2016 - 19:09 to Thursday, Sep 15,2016 - 21:09
Contact: cme@smu.edu.sg
Measuring true business impact across an omni-channel path to purchase

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Mobile Moves Business

When:
15 September 2016, Thursday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 4.1, Level 4

Speaker: Justin Halim
Website:
RSVP:

SYNOPSIS

Past Event Media

When: Wednesday, Sep 28,2016 - 19:09 to Wednesday, Sep 28,2016 - 21:09
Contact: cme@smu.edu.sg
What is the sentiments and unmet needs of elderly consumers on the retail environment and products attributes in Singapore?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Turning Silver into Retail Gold

When:
28 September 2016, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 6.1, Level 6

Speaker: Joan Koh
Website:
Register:

SYNOPSIS

Past Event Media

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