Marketing Research Publication

  • “Future scenarios for management education”,by Thomas, Howard, Michelle Lee & Alexander Wilson (2014), Journal Of Management Development, 33, 5, p. 503-519.
  • "A Network Bidder Behavior Model in Online Auctions: A case of Fine Art Auctions", by Mayukh DASS, Srinivas K. REDDY, and Dawn IACOBUCCI, 12/2014, 90, 4, Journal of Retailing, 445-462
  • "Social Networks among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices", by Mayukh DASS, Karempudi Srinivas REDDY, and Dawn IACOBUCCI, 05/2014, 37, Social Networks, 14-28
  • "Ratings Lead You To The Product, Reviews Help You Clinch It : The Dynamics and Impact of Online Review Sentiments on Products Sales", by Nan HU, Noi Sian KOH, and Karempudi Srinivas REDDY, 01/2014, 57, Decision Support Systems, 42-53
  • "Securing the Future of Management Education: Competitive Destruction or Constructive Innovation", by Howard THOMAS, Michelle LEE, Lynne THOMAS, and Alexander WILSON, Emerald Group, Bingley, UK, 2014


  • "Adding Small Differences Can Increase Similarity and Choice", by Jongmin KIM, Nathan NOVEMSKY, and Ravi DHAR, 02/2013, 24, 2, Psychological Science, 225-9
  • "Affect as a Decision-Making System of the Present", by Hanwen Hannah CHANG and Michel Tuan PHAM, 06/2013, 40, 1, Journal of Consumer Research, 42-63
  • "Conundra and Progress: Research on Entry Order and Performance", by M.B LIEBERMAN and David Bruce MONTGOMERY, 2013, 46, Long Range Planning, 312-324
  • "Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?", by Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil Rajendra Kumar TULI, 03/2013, 59, Management Science, 748-769


  • "Affective Facilitation and Inhibition of Cultural Influences on Reasoning", by Minkyung KOO, Gerald L. CLORE, Jongmin KIM, and Incheol CHOI, 2012, 26, 4, Cognition and Emotion, 680-9
  • "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context", by Yong Seok SOHN, Jin K. HAN, and Sung-Hack LEE, 2012, 31, 1, International Journal of Advertising, 133-146
  • "First Mover/ Pioneer Strategies", by M.B LIEBERMAN and David Bruce MONTGOMERY, in Handbook of Marketing Strategy, edited by V. Shankar and G. Carpenter, Edward Elgar, 2012
  • "Implemented Strategies in Business-to- Business Contexts", by A.G WOODSIDE, H.M PATTINSON, and David Bruce MONTGOMERY, in Advances in Business Marketing & Purchasing (Volume 18), edited by Glynn, M.S. and A.G. Woodside, Emerald, 2012.
  • "On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4, Journal of Retailing
  • "Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study", by Swaminathan VANITHA, Karempudi Srinivas REDDY, and Sara Loughran DOMMER, 2012, Marketing Letters, 23, 237-251
  •  "Technological Expectation and Consumer Preferences for Product Form", by Seh Woong CHUNGJin K. HAN, and Yong Seok SOHN, 2012, 69, 9, Journal of Business Research, 1290-1294


  • "Art for Reward’s Sake: Visual Art Recruits Ventral Striatum", by Simon LACEY, Henrik HAGVEDT, Vanessa PATRICK, Amy ANDERSON, Randall STILLA, Gopikrishna DESHPANDE, Hu XIAOPING, Joao SATO, Karempudi Srinivas REDDY, and Krish SATHIAN, 2011, 55, NeuroImage, 420-433
  • "Calibrating MBA Job Preferences for the 21st Century", by David B. MONTGOMERY and C.A. RAMUS, 2011, 10, 1, Academy of Management: Learning and Education, 9-26
  • "Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry", by Anirban MUKHERJEE and Vrinda KADIYALI, 12/2011, 48, 6, Journal of Marketing Research
  • "The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American Marketing Association, 88-104, United States Of America


  • "An interview with Vinita Bali, MD and CEO of Britannia India Ltd", by Karempudi Srinivas REDDY, 2010, Marketing Intelligence Review, 52-60
  • "An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions", by Mayukh DASS, Lynne SEYMOUR, and Srinivas K. REDDY, 2010, Journal of Probability and Statistics
  • "Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research
  •  "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives", by Michel Tuan PHAM and Hanwen Hannah CHANG, 12/2010, 37, December, Journal of Consumer Research, 626-640
  • "Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America
  • "Tradeoffs and Depletion in Choice", by Jing (Jane) WANG, Nathan NOVEMSKY, Ravi DHAR, and Roy BAUMEISTER, 10/2010, 47, 5, Journal of Marketing Research, 910-919
  • "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K. HAN, and Rajendra Kumar SRIVASTAVA, 04/2010, 39, 3, Industrial Marketing Management, 473-484



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