SMU Highlights

Displaying 1 - 7 of 7

Opportunities of Luxury Retail in a Digital World

23 September 2016

Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy “…

Quenching Desire Through Entry-Level Brands

04 August 2016

Marketing Professor Vanessa Patrick-Ralhan recently earned the Best Paper Award at the Singapore Management University Asian Luxury Branding…

LVMH is upbeat about thriving in Asia’s markets amid volatility

26 June 2016

Asia represents almost one-third of LVMH’s sales; it continues to promise and drive growth opportunities TOP luxury brand, Moet Hennessy…

Brand Management (October 2015)

17 December 2015

The 1st run of the MBA Brand Management class from 12 – 16 October 2015 was conducted by Visiting Associate Professor Dr Mark Ritson.  The…

Research Retreat Session 2014

17 December 2015

The first ever research retreat session held on the 8th May 2014. This is attended by key LVMH representatives, Ian Hardie (Learning Director, LVMH…

Official Signing (February 2014)

17 December 2015

Singapore Management University (SMU) and LVMH has established a five year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research…

LV Supply Chain Case Competition

25 November 2015

From left to right: First row (winners): Mr. Pavanpal Singh, Mr. Darryl Keith, Mr. Jeremy Nadado, Ms. Olena Sukhina, Ms. Feifei Qiao, Ms. Yin Lam…


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