Asian Luxury Branding Research Conference
Singapore Management University (SMU) and LVMH have established a five-year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research Initiative, which aims to produce and deliver independent and high quality academic research dedicated to the luxury brand sector and the Asian market.
Jointly led by LVMH and SMU, and operated through SMU’s Centre for Marketing Excellence, the LVMH-SMU Asia Luxury Brand Research Initiative is expected to benefit SMU, LVMH and Singapore.
In particular, the Initiative aims to produce independent and high quality academic research through the involvement of a panel of faculty experts and students in a range of activities including case studies, research projects, publications and executive education. It will promote collaborative research interactions by bringing together researchers, practitioners and students through academic and practitioner seminars, conferences and visiting professorship. The joint research initiative will also develop a pool of talents by giving students the opportunity to develop strong working knowledge of the luxury industry and to engage in authentic research experiences, as well as by providing internships and career opportunities within the luxury sector.
Proudly Presented by Centre of Marketing Excellence
To provide a venue to cogitate, discuss, and expound upon wide-ranging issues on luxury branding — from various perspectives of diverse stakeholders (e.g., consumers, retailers, manufacturers, policy-markers).
By 2020, the global luxury market is estimated to reach USD 375 billion, with the Asian markets expected to fuel a lion’s share of the growth.
ASIAN LUXURY BRANDING Research Conference
CALL FOR PAPERS
20-21 JUNE 2016
SINGAPORE MANAGEMENT UNIVERSITY
Location : 81 Victoria Street, Administration Building, Executive Seminar Room 5.1, Level 5 Singapore 188065
Inviting papers for our Inaugural Conference on Asian Luxury Branding at SMU. LVMH-SMU Asia Luxury Brand Research Initiative is a new strategic partnership, between SMU and LVMH, aimed at producing and delivering independent and high quality academic research on the luxury brand sector in the Asian market.
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