Twitter and the Discovery Mindset
Mr Martyn U’ren, Twitter






Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
Ms Erica Kerner, Tiffany & Co.





Cagencies: The future of creative agencies?
Mr Joshua Lee, Tribal Worldwide



Handling communications in a crisis
Mr John Bailey, Ketchum Singapore





building a successful F&B franchise

Building a F&B Franchise
Mr Kok Keh Sin, former CEO of Yum Brands Asia




When brands fail

Branding cuts both ways
Mr Srinivas K Reddy, SMU




Glocal Warming

Green-tea Oreo cookie, anyone?
Mr Pradeep Pant, Mondelez International




Coke’s Secret ingredient

The power of storytelling. 
Mr Leonardo O’Grady, Coca Cola



Why The Dog Ate My Newspaper

Mr Geoff Tan, Singapore Press Holdings




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