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Articles

Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
Ms Erica Kerner, Tiffany & Co.

 

 

 


Cagencies: The future of creative agencies?
Mr Joshua Lee, Tribal Worldwide

 

 

 


Handling communications in a crisis
Mr John Bailey, Ketchum Singapore

 

 

 


building a successful F&B franchise

Building a F&B Franchise
Mr Kok Keh Sin, former CEO of Yum Brands Asia

 

 

 


When brands fail

Branding cuts both ways
Mr Srinivas K Reddy, SMU

 

 

 


Glocal Warming

Green-tea Oreo cookie, anyone?
Mr Pradeep Pant, Mondelez International

 

 
 
 

 

Coke’s Secret ingredient

The power of storytelling. 
Mr Leonardo O’Grady, Coca Cola

 

 
 
 
 
 

Why The Dog Ate My Newspaper

Mr Geoff Tan, Singapore Press Holdings

 

 
 

Last updated on 04 Oct 2018 .