Skip to content Skip to navigation

Marketing Speaker Series 2017

REACHING MILLENNIALS IN
MOMENTS THAT MATTER

by Mr. Nic Hall Ms. Joy Lee

Kantar TNS

11 January 2017, Wednesday- 12.30pm – 2.00pm

Brought to you by Centre For Marketing Excellence

Learn More

LVMH - News

OPPORTUNITIES OF LUXURY
RETAIL IN A DIGITAL WORLD

Source:
The Business Times
@ Singapore Press Holdings Limited.

21 September 2016

Learn More

Marketing Speaker Series 2016

The Future of Advertising
– A Programmatic World

by Ms. Regan Baillie,
Southeast Asia, Xasis

30 September 2016, Wednesday. 12.30pm – 2.00pm

Brought to you by Centre For Marketing Excellence

Learn More

Marketing Speaker Series 2016

BUILDING CORPORATE
BRAND EQUITY

by Ms. Shweta Shukla,
Kimberly-Clark – Asia Pacific

11 October 2016, Tuesday- 12.30pm – 2.00pm

Brought to you by Centre For Marketing Excellence

Learn More

Luxury Marketing Speaker Series 2016

OPPORTUNITIES IN
LUXURY AND TRAVEL

by Ms. Amrita Banta
Agility Research & Strategy

3 November 2016, Thursday- 12.30pm – 2.00pm

Learn more

 

The Centre for Marketing Excellence supports the development of new knowledge on marketing issues, with an emphasis on Asia . The centre’s activities include:

  • Leveraging SMU’s faculty expertise and their networks to create cutting-edge curricula;
  • Bringing industry leaders together with our faculty, alumni and students;
  • Focusing research on marketing issues, and developing critical insights that yield positive results for academia and business;
  • Recognizing achievement through scholarships, fellowships and professorships

CMO ROUND TABLE

Since inception in December 2013, the sessions are held bi-monthly to facilitate insightful discussions on topics of utmost concern to the marketing fraternity. The sessions are normally chaired by a key knowledge leader, facilitated by the CME Director. An informal platform to exchange ideas amongst the CMO peers.

Learn more

SPEAKERS SERIES

Held between August to April of the academic term, Speakers' Series seeks to educate and disseminate the latest trends and knowledge about marketing. Key representative from key industries are normally invited to speak at this platform.

Learn more

RESEARCH

Centre for Marketing Excellence acts as a conduit for all marketing faculty to contribute their research papers in any areas of marketing. All academic personnel are welcome to write to CME on any research areas of interest related to marketing.

Learn more

ASIAN CASE STUDIES

Centre For Marketing Excellence collaborates with industry partners to come up with relevant case studies in the Asian context. Till date, we have developed more than 100 cases.

Learn more

 

Last updated on 27 Jun 2016 .