The Centre for Marketing Excellence supports the development of new knowledge on marketing issues, with an emphasis on Asia . The centre’s activities include:

  • Leveraging SMU’s faculty expertise and their networks to create cutting-edge curricula;
  • Bringing industry leaders together with our faculty, alumni and students;
  • Focusing research on marketing issues, and developing critical insights that yield positive results for academia and business;
  • Recognizing achievement through scholarships, fellowships and professorships

CMO round Table

Since inception in December 2013, the sessions are held bi-monthly to facilitate insightful discussions on topics of utmost concern to the marketing fraternity. The sessions are normally chaired by a key knowledge leader, facilitated by the CME Director. An informal platform to exchange ideas amongst the CMO peers.

Speakers Series

Held between August to April of the academic term, Speakers’ Series seeks to educate and disseminate the latest trends and knowledge about marketing. Key representative from key industries are normally invited to speak at this platform.

Research

Asian Case Studies

 

Upcoming Events

John J Steere

Marketing Excellence Speakers Series 2015

Digital Shopper Marketing: Current Trends and the Future of Shopper Marketing

Guest Speaker: John J Steere, Managing Director, Nomadz Media Pte Ltd
Date: 10 September 2015, Thursday
Time: 12.30 – 2.00pm

Marketing Excellence Speakers Series 2015

The Beauty of Implicit Feelings: Marketing and Research for the Age of the Image

Guest Speaker: Neil Gains, Founder, TapestryWorks
Date: 25 September 2015, Friday
Time: 12.30 – 2.00pm

Digitalworks 2015

The Digital:works 2015 programme is an intimate, content-rich, 2.5 days workshop, full of real-life case studies, relevant panel discussion and interactive sessions. Attendees are able to gain insights and knowledge from experienced practitioners.
Digital:works 2015 is slated to be held from 17-19 September 2015.

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New Initiatives

LVMH-SMU Asia Luxury Brand Research Initiative

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