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Marketing Speaker Series 2016

MOBILE MOVES BUSINESS

by Justin Halim, Facebook

15 September 2016, Thursday - 12.30pm – 2.00pm

Brought to you by Centre For Marketing Excellence

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Quenching Desire Through
Entry-Level Brands 

Article by Amanda Sebesta & Jessica Navarro

Bauer College of Business,
University of Houston

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Digital:works 2016

22 September - 24 September

Brought to you by Centre For Marketing Excellence
and Omnicom Group

 

 

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Marketing Speaker Series 2016

TURNING SILVER INTO
RETAIL GOLD

by Ms. Joan Koh
Nielsen Singapore & Malaysia

Brought to you by Centre For Marketing Excellence

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The Centre for Marketing Excellence supports the development of new knowledge on marketing issues, with an emphasis on Asia . The centre’s activities include:

  • Leveraging SMU’s faculty expertise and their networks to create cutting-edge curricula;
  • Bringing industry leaders together with our faculty, alumni and students;
  • Focusing research on marketing issues, and developing critical insights that yield positive results for academia and business;
  • Recognizing achievement through scholarships, fellowships and professorships

CMO ROUND TABLE

Since inception in December 2013, the sessions are held bi-monthly to facilitate insightful discussions on topics of utmost concern to the marketing fraternity. The sessions are normally chaired by a key knowledge leader, facilitated by the CME Director. An informal platform to exchange ideas amongst the CMO peers.

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SPEAKERS SERIES

Held between August to April of the academic term, Speakers' Series seeks to educate and disseminate the latest trends and knowledge about marketing. Key representative from key industries are normally invited to speak at this platform.

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RESEARCH

Centre for Marketing Excellence acts as a conduit for all marketing faculty to contribute their research papers in any areas of marketing. All academic personnel are welcome to write to CME on any research areas of interest related to marketing.

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ASIAN CASE STUDIES

Centre For Marketing Excellence collaborates with industry partners to come up with relevant case studies in the Asian context. Till date, we have developed more than 100 cases.

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Last updated on 27 Jun 2016 .