Singapore Management University (SMU) and LVMH has established a five year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research Initiative, which aims to produce and deliver independent and high quality academic research dedicated to the luxury brand sector and the Asian market. One of the research initiative is to develop a pool of talents by giving students the opportunity to develop strong working knowledge of the luxury industry and to engage in authentic research experiences, as well as by providing internships and career opportunities within the luxury sector.  

The research collaboration with SMU is LVMH Group's first such partnership with a local university in Asia.  It illustrates the Group's long term commitment to Singapore and exemplifies the growing importance of the Asia-Pacific region as a region of quality and great potential.