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Opportunities of Luxury Retail in a Digital World

21 Sep 2016

Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy

“Luxury and digital were previously an oxymoron; it is no longer so.  But the luxury brand must create a seamless experience.  If the online and offline stores are fully integrated, and if consumers trust the brand, they will be willing to buy from it, regardless of the channel.”

-        Srinivas Reddy, Professor of Marketing and Director, Centre for Marketing Excellence, SMU Lee Kong Chian School of Business.
The Business Times @ Singapore Press Holdings Limited. Permission required for reproduction

Last updated on 05 Nov 2016 .