Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy
“Luxury and digital were previously an oxymoron; it is no longer so. But the luxury brand must create a seamless experience. If the online and offline stores are fully integrated, and if consumers trust the brand, they will be willing to buy from it, regardless of the channel.”
Last updated on 26 Nov 2018 .