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Guest Speaker:
Joan Koh
Managing Director
Nielsen Singapore & Malaysia
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Centre For Marketing Excellence presents to you:
TURNING SILVER INTO RETAIL GOLD
SYNOPSIS
Singapore is one of the “oldest” nations in Asia Pacific and the silver generation accounts for 40% of the nation’s grocery shopping, making it an extremely important segment for the Consumer Packaged Goods (CPG) industry and both manufacturers and retailers. However, shopping environments and CPG products are generally not designed with the elderly in mind, so several of their needs are not met.
The Nielsen report - Turning Silver into Retail Gold polled responses from Singaporeans above 55 years old and provides the sentiments and unmet needs of elderly consumers on the retail environment and products attributes in Singapore, and insights into their shopping behavior.
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Registration is on first-come-first-serve basis.
Please register online here.
| Date: |
28 September 2016, Wednesday |
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Time:
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12.30 pm - 2.00 pm
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Venue:
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Function Room 6.1,
Level 6
Administration Building, Singapore Management University
81 Victoria Street,
Singapore 188065
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For enquiries, please contact us at cme@smu.edu.sg.
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Speaker
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Joan Koh heads up the Watch & Buy businesses in Nielsen Singapore and Malaysia. She has close to 20 years of experience in the information and insights industry.
Joan joined Nielsen’s Consumer Insights business in Singapore in 1999. Appointed to Managing Director, Nielsen in 2010, Joan successfully brought about many significant developments and remarkable growth in the business. Under Joan’s leadership, Nielsen has received multiple external awards every year, elevating the Company’s position in delighting clients and the significant role it plays in the marketplace through continuous outreach and collaboration with the community, education institutions, government bodies, industry groups and associations.
She is also known to be a passionate champion of Diversity & Inclusion, bringing about significant developments on talent diversity at Nielsen, including driving ‘Women in Nielsen’ Employee Resource Group across the region. Joan has been awarded the ‘Top 50 Asia’s Women Leaders’ by CMO Asia in 2016.
Joan is the President of Market Research Society of Singapore since 2013, where she initiated key initiatives to elevate the professionalism of the market research industry in Singapore.
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