Luxury Marketing Speakers Series

Luxury Marketing Speakers Series

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When: Saturday, Mar 25,2017 - 00:03 to Saturday, Mar 25,2017 - 02:03
15 years of experience working for some of the largest luxury brands, how they can improve any brand's performance?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

LESSONS FROM LUXURY

When:
24 March 2017, Friday - 5.00pm – 7.00pm
Venue:

50 Stamford Road
Lee Kong Chian School of Business
Singapore 178899
Seminar Room 2.8, Level 2
Speaker: Dr. Mark Ritson
Website:
RSVP:
 

SYNOPSIS

The discipline of Brand Management is barely four decades old, but the management of luxury brands has been an ongoing challenge for more than four centuries and beyond. In this fascinating and very applied session Visiting Professor Mark Ritson looks back on his 15 years working for LVMH, the World’s largest luxury goods company, and reflects on the key lessons he learned and how they can help every manager get more from their brands and organisations.

During this session, you will learn about:

  • The two kinds of brand research and why you need both of them.
  • Why digital marketing is nonsense and a contradiction in terms.
  • Why targeting means who you want, and who you don’t.
  • Why consistency is over-rated and something to be avoided at all costs.
  • What the most powerful branding medium is and why almost no-one understands what it is (and its not people or Facebook!).
  • Why most attempts to positon a brand are wrong and over-long.
  • Why time is always the enemy of marketing, and why you have to change to stay the same.

SPEAKER

 

Dr. Mark Ritson

Professor of Marketing

Melbourne Business School 
 

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of a teaching prize at LBS (2002), MIT (2009) SMU (2015) and MBS (2008, 2009, 2010, 2013 & 2014).

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

An avid writer on branding, Mark has written a weekly column on the topic in the UK for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper.

His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.

PAST EVENT MEDIA

The second video is the recording of the same seminar that was done at LVMH on the 27th March 2017.

When: Friday, Nov 04,2016 - 19:11 to Friday, Nov 04,2016 - 21:11
Affluent Insights Generation AAA Affluent Asian Millennial report: luxury and travel behaviour and preferences observed among the Affluent Asian Millennials

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

DECODING THE AFFLUENT ASIAN MILLENNIALS: OPPORTUNITIES IN LUXURY AND TRAVEL

When:
4 November 2016, Friday - 12.30pm – 2.00pm
Venue:

LVMH TDC
Speaker: Ms. Amrita Banta
Website:
 

SYNOPSIS

Affluent Millennials in Asia are ambitious and aspirational. They not only have the ability but also the propensity to spend on luxury goods and travel experiences. It has been predicted that Asian Millennials will be spending a total of $340 billion dollars globally on international travel in 2020, and that they will also dominate the global luxury consumer space. Therefore, it is crucial for any luxury, travel, and hospitality brand to prioritize this demographic segment in order to remain competitive.

In this session, Amrita Banta, MD of Agility Research and Strategy, a top 10 global firm on luxury and premium research, will present the latest findings from the Affluent Insights Generation AAA Affluent Asian Millennial report, which explored the lives of Affluent Millennials in 7 key Asian markets such as China, India, Hong Kong and Singapore.

During this session, you will : 

  • Learn about the luxury and travel behaviour and preferences observed among the Affluent Asian Millennials.
  • Discover the different purchase channels and sources of awareness that they frequent, both online and offline.
  • Learn from the brands they love; why they love them and why not other brands.
  • Identify the new ways that brands can strategize their marketing and business offerings in order to meet the needs and wants of the Affluent Asian Millennial.

SPEAKER

Ms. Amrita Banta
Managing Director
Agility Research & Strategy                                                                 
 

Amrita has a 20-year career in growing and developing businesses in Asia, having carried out over 350 consulting engagements across various industry verticals. She is the Managing Director of Agility Research & Strategy, a luxury research and consulting firm that works with leading global premium brands for insights on Affluent consumers. She is also Executive Director of AFFLUENTIAL, a Global leader on intelligence and data on affluent consumers. She has spoken at different events worldwide, including the International Luxury Travel Market in Shanghai and the New York Times International Luxury Conference in Versailles.

Past Event Media

When: Friday, Nov 04,2016 - 19:11 to Friday, Nov 04,2016 - 21:11
Affluent Insights Generation AAA Affluent Asian Millennial report: luxury and travel behaviour and preferences observed among the Affluent Asian Millennials

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

DECODING THE AFFLUENT ASIAN MILLENNIALS: OPPORTUNITIES IN LUXURY AND TRAVEL

When:
3 November 2016, Thursday - 12.30pm – 2.00pm
Venue:

81 Victoria Street
Administration Building
Singapore 188065
Function Room 6.1, Level 6
Speaker: Ms. Amrita Banta
Website:
RSVP:
 

SYNOPSIS

Affluent Millennials in Asia are ambitious and aspirational. They not only have the ability but also the propensity to spend on luxury goods and travel experiences. It has been predicted that Asian Millennials will be spending a total of $340 billion dollars globally on international travel in 2020, and that they will also dominate the global luxury consumer space. Therefore, it is crucial for any luxury, travel, and hospitality brand to prioritize this demographic segment in order to remain competitive.

In this session, Amrita Banta, MD of Agility Research and Strategy, a top 10 global firm on luxury and premium research, will present the latest findings from the Affluent Insights Generation AAA Affluent Asian Millennial report, which explored the lives of Affluent Millennials in 7 key Asian markets such as China, India, Hong Kong and Singapore.

During this session, you will : 

  • Learn about the luxury and travel behaviour and preferences observed among the Affluent Asian Millennials.
  • Discover the different purchase channels and sources of awareness that they frequent, both online and offline.
  • Learn from the brands they love; why they love them and why not other brands.
  • Identify the new ways that brands can strategize their marketing and business offerings in order to meet the needs and wants of the Affluent Asian Millennial.

SPEAKER

Ms. Amrita Banta
Managing Director
Agility Research & Strategy                                                                 
 

Amrita has a 20-year career in growing and developing businesses in Asia, having carried out over 350 consulting engagements across various industry verticals. She is the Managing Director of Agility Research & Strategy, a luxury research and consulting firm that works with leading global premium brands for insights on Affluent consumers. She is also Executive Director of AFFLUENTIAL, a Global leader on intelligence and data on affluent consumers. She has spoken at different events worldwide, including the International Luxury Travel Market in Shanghai and the New York Times International Luxury Conference in Versailles.

Past Event Media

When: Friday, Oct 07,2016 - 12:10 to Saturday, Oct 08,2016 - 02:10
In today’s omnichannel world, firms have many options for connecting with shoppers, but limited guidance on how to optimize the customer experience.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Improving Shoppability in an Omnichannel World

When:
5 October 2016, Wednesday - 12.30pm – 2.00pm
Venue:
LVMH Asia Pacific Talent Development Centre
391A Orchard Road #14-03/06
Ngee Ann City Tower A
Singapore 238873
Speaker: Dr. Ray Burke 
Website:
RSVP:
 

SYNOPSIS

Retailers are challenged to grow their businesses in the context of emerging technologies, customer heterogeneity, and aggressive competition.  In today’s omnichannel world, firms have many options for connecting with shoppers, but limited guidance on how to optimize the customer experience.  Dr. Burke will share his research on how consumers evaluate “shoppability”; that is, the ability of a buying environment to make customer needs salient and convert these into purchase. He will discuss the five key drivers - relevance, transparency, convenience, assurance, and enjoyment - and walk through several examples of how retailers can improve shoppability using both high- and low-tech means.

SPEAKER

Dr. Ray Burke
Professor of Marketing,
Indiana University                                                     
 
Dr. Ray Burke is a pioneer in the field of shopper marketing, with a research program that extends over 25 years.  He is the founding director of the Kelley School’s Customer Interface Laboratory, and Editor-in-Chief of the Journal of Shopper Research.  Prior to joining the Kelley faculty, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School.  His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Science, among others, and he has been awarded four patents for his innovations in marketing research methodology and digitally enhanced shopping experiences.

Past Event Media

When: Tuesday, Apr 05,2016 - 19:04 to Tuesday, Apr 05,2016 - 21:04
Contact: cme@smu.edu.sg
Website Visit event website
https://cme.smu.edu.sg/node/1156?newsletter=
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Mission, Myth and 'Truth': how to make Your Brand Priceless

When:
5 April 2016, Tuesday - 12.30pm – 2.00pm
Venue: 81 Victoria Street
Administration Building
Singapore 188065
Function Room 4.1, Level 4
Speaker: Mr. JP Kuehlwein
 

SYNOPSIS

Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible.  Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.

Where does your brand stand on the continuum between ‘material’ and ‘meaningful’?  Is it where you want it to be?  Or might you be stuck in the middle? 

If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book.  Brands that go beyond.  

During this seminar you’ll learn:
  • How mission gives meaning and generates a strong buy-in 
  • Why myths are the superior story and create magic
  • About the power of balancing the longing and belonging
  • How to un-sell to seduce
  • About the need for ‘truth’ and ‘living the dream’ as the answer

SPEAKER

Mr. JP Kuehlwein
External Director Smith & Norbu' Behring Managing Director, Procter & Gamble
Co-author of ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’                                                                  
 

Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader.   JP has a 20 year-plus success record of translating consumer and branding insights into transformational propositions that win in the market.  His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for Beauty- and Lifestyle categories.

JP currently serves as Managing Director of Global Strategy & Innovation at Procter & Gamble and was, until January 2016, Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter and Gamble.  He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.

JP has co-authored the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) with Wolfgang Schaefer, which analyses the success drivers behind some one hundred premium brands across industries.  JP is regularly involved in consulting and public speaking across industries in English, French or German.  His blog ‘Ueber-Brands’, podcast and related events are sought-after by brand builders and marketing leaders around the world.  

Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (FIT, NY), a advisory board member of the CMO Council and a trustee of the Marketing Science Institute (MSI, Boston).

Click here to find out more about "Rethinking Prestige Branding – Secrets of the Ueber-Brands"

Past Event Media

When: Tuesday, Sep 29,2015 - 07:09 to Tuesday, Sep 29,2015 - 07:09
The best agencies don’t guarantee success. The biggest marketers don’t always dominate.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

The continuous consumer

When:
29 September 2015, Tuesday - 12.30pm – 2.00pm
Venue: Forum Room, Level 14
LVMH Asia Pacific Talent Development Centre
391A Orchard Road #14-03/06
Ngee Ann City Tower A
Singapore 238873
Speaker: Mr. Ian Bellhouse
 

SYNOPSIS

Continuous Retail is an art. It is the undeniable future of all things retail. Retail is ubiquitous - do you have an Experience Signature? Ian Bellhouse shares how leading retailers create new human rituals that are empowered both physically and digitally.

SPEAKER

Mr. Ian Bellhouse
CEO, Asia Pacific.
FITCH                                                                         

Formerly the Managing Director of Southeast Asia, Ian has grown the Singapore office to be a thriving business and one of the most awarded FITCH studios in the global network.

He also helped to lay the foundations for FITCH’s business in India, and established FITCH in China.

With his recent appointment as the CEO of APAC region, Ian overlooks the business for FITCH. Prior to this appointment, Ian has also been the Global Strategy Director of FITCH Worldwide, providing leadership for the Insight and Strategy capability area.

During his 20 over years with FITCH, both in London and in Singapore, Ian has played a key role in introducing strategic brand management thinking to the design process. He has been instrumental in developing FITCH’s 4D process, ‘Seamless Retail’ approach and ‘Shopper Mindstates’ research programme. He has also led the development of specific offers such as ‘Destination Branding’ – the application of branding principles to large format, mixed-use shopping, leisure and commercial developments.

Past Event Media

Or click here to view the seminar video.

 

When: Wednesday, Dec 10,2014 - 20:12 to Wednesday, Dec 10,2014 - 22:12
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Their Trip to Luxury: Understanding Chinese Travelers Buying Luxury Overseas

When:
11 December 2014, Thursday - 12.30pm – 2.00pm
Venue:

Singapore Management University
Lee Kong Chian School of Business
Seminar Room 2.8
Singapore 178899
Speaker: Mr. Christophe Gulliot
 

SYNOPSIS

Mainland Chinese travelers still represent great potential for international retailers but the environment is becoming more challenging and competitive.
 
60% of Chinese travelers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.
 
Further insights will be developed:
  • What is their luxury perception in 2014?
  • In which country did they buy luxury items?
  • Did they prepare their purchase?
  • Where do they prefer to shop for luxury?
  • Are they buying luxury online
 
A better understanding of the Mainland Chinese luxury shopper is a critical asset for any organization targeting Asian markets and Chinese travelers

SPEAKER

Mr. Christophe Guillot
Associative Director, Luxury Consimer
Nielsen, Hong Kong                                                                 
Christophe has over 10 years of experience in Hong Kong and Asia Pacific (mainly with major European retailers and research agencies) with an extensive track record in research on the Luxury domain. Christophe has been developing impactful solutions for the most prestigious companies in the Luxury industry covering Watch and Jewellery, Fashion, Beauty and Lifestyle brands.
 
He has led international teams in coordinating large scale regional projects for his clients within & beyond the region. His expertise lies in frontline performance, branding & positioning, new product launch, price/discount and compliance checks as well as new market entry/ feasibility study. The wide range of holistic solutions combined with strong business sense have helped Christophe developed highly valuable insights on the luxury customer journey which lead to clients’ business success.  
 
Nielsen has nearly a century of operating experience in over 100 countries and markets, with 1,000-plus clients who stayed with them for an average of 30 years and they have provided consumer and market information in Hong Kong since 1960s.

EVENT VIDEO

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When: Wednesday, Mar 11,2015 - 19:03 to Wednesday, Mar 11,2015 - 21:03
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

When:
11 March 2015 - 12.30pm – 2.00pm
Venue: Singapore Management University
Administration Building, Level 6
Function Room 6.1
81 Victoria Street, Singapore 188065
Speaker: Mr. Erwan Rambourg
 

SYNOPSIS

The Bling Dynasty provides insights illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.
 
Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and the consumers themselves.
  • Understand how Western brands developed in Asia and the challenges they face, notably ubiquity
  • Learn why Chinese are purchasing luxury abroad and what implications are for the industry’s future
  • Gain insights on why there are no Chinese luxury brands challenging Western models
  • Explore why Chinese are becoming similar to their American peers
 
The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.

SPEAKER

Mr. Erwan Rambourg
Managing Director, HSBC Hongkong
Co-Head, Global COnsumer & Retail Equity Research                                                                        
Erwan Rambourg is a managing director at HSBC in Hong Kong and the co-head of Global Consumer & Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the Wall Street Journal and the Financial Times and appears on CNBC and Bloomberg.
Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong. 

EVENT VIDEO

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OR

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When: Friday, Apr 10,2015 - 07:04 to Friday, Apr 10,2015 - 07:04
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

HOW TO START AN ECOMMERCE BUSINESS IN ASIA

When:
10 April 2015, Friday - 12.30pm – 2.00pm
Venue: Singapore Management University
Administration Building, Level 6
Function Room 6.1
81 Victoria Street, Singapore 188065
Speaker: Mr. Damien Bos
 

SYNOPSIS

By 2016, an estimated 40% of the world's eCommerce transactions will come from Asia, totalling around US$855b. It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?
 
Drawing from his past 3 years of eCommerce experience with PrivateSales.hk, an online retailer of luxury goods in Hong Kong, Damien Bos presents a straight-forward guide to starting your own online business. With a large suite of tools and practical recommendations, Damien unveils the opportunities available to the aspiring entrepreneur, and will leave you inspired and equipped to get started on your own online venture.  

SPEAKER

Mr. Damien Bos
Managing Director
Private Sales Limited                                                                         
Over the past 8 years in Asia, Damien has built a successful career in understanding and marketing to luxury customers in the region.
 
An entrepreneur, resource speaker and key contributor to authoritative blog Online Business Asia, Damien brings unique insights into what is getting results today in digital commerce in Asia.
 
In 2012 Damien founded the online luxury website PrivateSales.hk, which retails leading fashion brand such as Diesel, La Perla, Gucci and Furla within the Hong Kong market. Damien draws from real world practical experience in eCommerce when advising luxury businesses regarding online strategy and effective execution across multiple channels. 
 
Follow Damien's regular updates at www.OnlineBusinessAsia.com.

EVENT VIDEO

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