| When: | Monday, Sep 29,2014 - 07:09 to Friday, May 29,2015 - 22:05 |
It has almost become fashionable to say that advertising as we know it is dead.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
OLD RULES IN A NEW WORLD - HOW BRANDS ENGAGE WITH TODAY'S CONNECTED CONSUMERS
| When: |
29 September 2014, Monday- 12.30pm – 2.00pm
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|---|---|
| Venue: |
School of Accountancy |
| Speaker: | Mr. Ramesh Kumar |
SYNOPSIS
The communication landscape has changed dramatically in the last decade or so, and brand building isn’t what it used to be. It has almost become fashionable to say that advertising as we know it is dead. We now live in a connected world, where one tweet can change the fortunes of a brand more than a multi-million dollar campaign can ever hope to. The old rules simply don’t apply.
Or do they? Is the marketing and communication world committing a grave sin by mixing up the trees for the woods and throwing out the baby with the bath water? Is there anything really eternal about the fundamental tenets of brand building?
Let’s take a journey to understand how the most successful brands of today are connecting with their audiences, and learn what lies beneath these successful engagements. From this, we shall together deduce if old rules are indeed dead. Or if they just need to be applied differently.
SPEAKER
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Mr Ramesh Kumar
Regional Planning Director
Leo Burnett Singapore |
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Ramesh has been in the business of building brands for nearly 18 years now, working across FMCG, Consumer Durables, Technology, Fashion & Lifestyle, Media & Entertainment, Financial Products and Education. In his current role at Leo Burnett, he leads the strategy planning initiatives for Samsung across Asia Pacific.
Ramesh moved to this role from Ogilvy Singapore, where he was the global strategy lead on Castrol [Magnatec and Power One] and the ASEAN strategy lead for Philips. Prior to this, he was with Ogilvy in Bangalore, where he worked on a range of leader & challenger brands in the Indian marketplace.
Ramesh is a multiple winner at the Effies - the gold standard for effectiveness of communication – in Singapore and India. He is deeply interested in the consumers of the moment – the youth – and has led many thought leadership projects to understand this very elusive segment. He spends his spare time trying to understand more about behavioural economics, an area of personal interest.
Ramesh is happily married to Srividya Gopalakrishnan, Managing Director at American Appraisal, Singapore. They are blessed with two daughters – Tanya & Tvisha.
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