When: Monday, Feb 22,2016 - 17:02 to Wednesday, Feb 24,2016 - 02:02

The fourth run since 2014, there is a total of 34 students selected to attend day 1 of the immersion programme, delivered exclusively by Professor Mark Ritson. The second day was attended by a total of 60 students, whom has benefited from the sharing of the HR managers from Louis Vuitton, Sephora and DFS.

 

In December 2015, a paper co-authored by Prof. Mukherjee (Singapore Management University) and Prof. Bonfrer (University of Queensland, Australia) was awarded both best paper in the marketing analytics track and best conference paper overall, in the annual Australia and New Zealand Marketing Academy Conference 2015, in Sydney. ANZMAC is the main marketing academic conference in Oceania. ANZMAC 2015 had over 500 paper submissions, from over 30 countries, with over 350 academic papers presented at the conference.

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