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The Impact of the Blockchain on the Entertainment Industry

by Ian McKee, 
CEO
Vuulr

© Copyright 2024 by Singapore Management University. All Rights Reserved.

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Building your marketing strategy using Lego blocks

by Samy Mardolker, 
Managing Director (Asia)
Clear M&C Saatchi

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Masterclass : Learn to think differently (Experiential marketing)

by Gwyn Humphreys (Business Director), 

© Copyright 2024 by Singapore Management University. All Rights Reserved.

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The World of Creativity - How to develop your creative skills
by Fredrik Haren,
Founder, Interesting.org

© Copyright 2024 by Singapore Management University. All Rights Reserved.

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The Marketing of Medical Devices : Challenges & Opportunity

by Alok Mishra,

© Copyright 2024 by Singapore Management University. All Rights Reserved.

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Marketing luxury to Chinese millennial consumers

by Annie Hou,

© Copyright 2024 by Singapore Management University. All Rights Reserved.

In an interview, SMU Professor of Marketing Srinivas K. Reddy, who is also the Director of SMU’s Centre for Marketing Excellence, shared his views on the latest controversy between NBA and China that was ignited by an American basketball executive's tweet as well as the possible implications in view of the US-China trade tensions.

 

Click here to view CNA (Asia Tonight, 8pm) on Oct 9.

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