In an interview, SMU Professor of Marketing Srinivas K. Reddy, who is also the Director of SMU’s Centre for Marketing Excellence, shared his views on the latest controversy between NBA and China that was ignited by an American basketball executive's tweet as well as the possible implications in view of the US-China trade tensions.
Click here to view CNA (Asia Tonight, 8pm) on Oct 9.
Click here to view Bloomberg TV on Oct 9.
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