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Live, digital, and virtual experiences for Luxury brands Masterclass

by Gwyn Humphreys (Business Director), 

© Copyright 2024 by Singapore Management University. All Rights Reserved.

When: Monday, Oct 24,2016 - 16:10 to Wednesday, Oct 26,2016 - 01:10

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Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy

“Luxury and digital were previously an oxymoron; it is no longer so.  But the luxury brand must create a seamless experience.  If the online and offline stores are fully integrated, and if consumers trust the brand, they will be willing to buy from it, regardless of the channel.”

Marketing Professor Vanessa Patrick-Ralhan recently earned the Best Paper Award at the Singapore Management University Asian Luxury Branding Conference for her work, “Managing the Flame of Desire: Can a Successful Brand Extension Dilute a Luxury Brand?,” co-authored with Bauer College alumna Dr. Sonja Prokopec.

Bauer Professor Awarded Best Paper During Luxury Brand Marketing Conference

When: Thursday, Sep 22,2016 - 16:09 to Saturday, Sep 24,2016 - 20:09
Where: 81 Victoria Street, Singapore 188065 Administration Building Executive Seminar Room 5.1
Contact: cme@smu.edu.sg
Website Visit event website
81 Victoria Street, Singapore 188065 Administration Building Executive Seminar Room 5.1 http://digitalworks.sg/ $2,500.00 (PIC Scheme available)

 

Digital:works 2016 is an intimate, content-rich, 2.5 day workshop, consisting of one real-life case studies, relevant panel discussions and interactive sessions with industry leaders and academics from Singapore Management University.

Click here to download the registration form.

Asia represents almost one-third of LVMH’s sales; it continues to promise and drive growth opportunities

TOP luxury brand, Moet Hennessy Louis Vuitton (LVMH), is thriving on the growth opportunities in Asia, especially in Japan, amid global economic volatility.

When: Saturday, May 21,2016 - 00:05 to Saturday, May 21,2016 - 02:05

KEY POINTS

  • Strategic account management (SAM) is done for strategic accounts (SA) where the accounts contribute a disproportionate share of firm revenue, and the company can put in efforts that make a difference and bring value to the client that they will pay for
  • It takes time and commitment to develop SAM. We send our general management sponsored by Johnson and Johnson to SMU’s management courses. This to build their competencies, where in the immediate term J&J get nothing back, but the managers get exposed to J&J and how it works
  • So how do you know when an account should be an SA?
    You must have in the long term a leading relative market share, and the quality of that share must be solid. It has to be resistant to tactical attacks
  • Strategic discussions should take place between CEOs

 

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