SMU Faculty co-authored and won best paper in ANZMAC 2015

In December 2015, a paper co-authored by Prof. Mukherjee (Singapore Management University) and Prof. Bonfrer (University of Queensland, Australia) was awarded both best paper in the marketing analytics track and best conference paper overall, in the annual Australia and New Zealand Marketing Academy Conference 2015, in Sydney. ANZMAC is the main marketing academic conference in Oceania. ANZMAC 2015 had over 500 paper submissions, from over 30 countries, with over 350 academic papers presented at the conference.

The paper is on understanding the consumers in Australia to the extent to which the economy influences consumer preferences for different product features of major domestic appliances, and the energy profile of purchases.  What do consumers choose in prosperous times? Do they follow their heart and choose products that are better for their environment and society? Or do they follow temptation and upsize or choose products that are more convenient, potentially at the cost of the environment. 

Congratulations, Prof Mukherjee and Prof Bonfrer!


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