When: | Friday, Nov 04,2016 - 19:11 to Friday, Nov 04,2016 - 21:11 |
Affluent Insights Generation AAA Affluent Asian Millennial report: luxury and travel behaviour and preferences observed among the Affluent Asian Millennials
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
DECODING THE AFFLUENT ASIAN MILLENNIALS: OPPORTUNITIES IN LUXURY AND TRAVEL
SYNOPSIS
Past Event Media
When: | Tuesday, Oct 11,2016 - 19:10 to Tuesday, Oct 11,2016 - 21:10 |
How Consumer Goods Companies are building a strong 'corporate' brand by leveraging its innovations, people and sustainability initiatives
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Building Corporate Brand Equity
SYNOPSIS
When: | Wednesday, Nov 09,2016 - 08:11 to Wednesday, Nov 09,2016 - 22:11 |
What does the new world of marketing where digital technology automates buying and targeting look like?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Music & Millennials: The Art & Science behind Engaged Listeners
SYNOPSIS
As Spotify’s Head of Markets Strategy & Operations for Asia Pacific, Asad leads the strategic planning, business operations & markets expansion for the region and supports the cross-functional and global initiatives across APAC markets. Recently, he successfully led the launch of Spotify in Indonesia
Past Event Media
When: | Friday, Oct 07,2016 - 12:10 to Saturday, Oct 08,2016 - 02:10 |
In today’s omnichannel world, firms have many options for connecting with shoppers, but limited guidance on how to optimize the customer experience.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Improving Shoppability in an Omnichannel World
SYNOPSIS
Dr. Ray Burke is a pioneer in the field of shopper marketing, with a research program that extends over 25 years. He is the founding director of the Kelley School’s Customer Interface Laboratory, and Editor-in-Chief of the Journal of Shopper Research. Prior to joining the Kelley faculty, he served on the faculties of the Harvard Business School and the University of Pennsylvania’s Wharton School. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, International Journal of Research in Marketing, and Marketing Science, among others, and he has been awarded four patents for his innovations in marketing research methodology and digitally enhanced shopping experiences.
Past Event Media
When: | Friday, Sep 09,2016 - 21:09 to Friday, Sep 09,2016 - 21:09 |
Public or Press relations as we know it. How has it changed over the years with the advancement of technology and a proliferation of communication channels and content providers?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
WHAT EXACTLY IS PR THESE DAYS? HOW YOU CAN BUILD IT
SYNOPSIS
When: | Wednesday, Aug 31,2016 - 19:08 to Wednesday, Aug 31,2016 - 21:08 |
Contact: | cme@smu.edu.sg |
E-commerce model has worked well, with over 600 concierge shoppers, helping customers get their groceries everyday.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Managing a Successful Ecommerce Business
SYNOPSIS
Past Event Media
When: | Friday, Sep 30,2016 - 19:09 to Friday, Sep 30,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
RSVP | https://www.regonline.com/MS2016Sept30 |
What does the new world of marketing where digital technology automates buying and targeting look like?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
The Future of Advertising – A Programmatic World
SYNOPSIS
Past Event Media
When: | Thursday, Sep 15,2016 - 19:09 to Thursday, Sep 15,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
Measuring true business impact across an omni-channel path to purchase
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Mobile Moves Business
SYNOPSIS
Past Event Media
When: | Wednesday, Sep 28,2016 - 19:09 to Wednesday, Sep 28,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
What is the sentiments and unmet needs of elderly consumers on the retail environment and products attributes in Singapore?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Turning Silver into Retail Gold
SYNOPSIS
Past Event Media
When: | Thursday, Sep 22,2016 - 16:09 to Saturday, Sep 24,2016 - 20:09 |
Where: | 81 Victoria Street, Singapore 188065 Administration Building Executive Seminar Room 5.1 |
Contact: | cme@smu.edu.sg |
Website | Visit event website |
Digital:works 2016 is an intimate, content-rich, 2.5 day workshop, consisting of one real-life case studies, relevant panel discussions and interactive sessions with industry leaders and academics from Singapore Management University.
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