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When: Thursday, Sep 07,2017 - 16:09 to Saturday, Sep 09,2017 - 20:09
Where: SMU Executive Seminar Room 4.2, Administration Building
Contact: cme@smu.edu.sg
Website Visit event website
RSVP https://www.regonline.com/registration/Checkin.aspx?EventID=2520104
SMU Executive Seminar Room 4.2, Administration Building http://www.digitalworks.sg $2500 https://www.regonline.com/registration/Checkin.aspx?EventID=2520104

A 2.5 day workshop for anyone who is interested in Digital Marketing.

When: Thursday, Sep 07,2017 - 16:09 to Saturday, Sep 09,2017 - 20:09
Where: SMU Executive Seminar Room 4.1, Administration Building
Contact: cme@smu.edu.sg
Website Visit event website
RSVP https://www.regonline.com/registration/Checkin.aspx?EventID=1931482
SMU Executive Seminar Room 4.1, Administration Building http://www.digitalworks.sg $2500 https://www.regonline.com/registration/Checkin.aspx?EventID=1931482

A 2.5 day workshop for anyone who is interested in Digital Marketing.

When: Tuesday, Apr 04,2017 - 19:04 to Tuesday, Apr 04,2017 - 21:04
Have you ever wondered how embedded analytics can drive decision-making?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing

When:
4 April 2017, Tuesday - 12.30pm – 2.00pm
Venue:

50 Stamford Road, 
Lee Kong Chian School of Business, Singapore Management University
Singapore 188065
Seminar Room 2-5 (Rm 2012), Level 2
Speakers: Mr. Sutowo Wong
Website:
RSVP:
 

SYNOPSIS

In almost every industry and in almost every part of the world, companies are tapping into the power of analytics. They are striving to become insight-powered enterprises, defined by culture where data-driven insights are leveraged to support decisions at all levels within the enterprise. Many companies, however, have invested heavily in analytics, only to experience disappointing results and less-than-expected returns on these investments (ROI). In this talk, the speaker will share the case studies across different industries where companies succeed in sustaining their marketing analytics initiatives and bring the concepts to life through demos. 
 

SPEAKER

Mr. Sutowo Wong
Director
Accenture Analytics                                             
 

Sutowo is an Analytics practitioner who is well-versed in customer/loyalty strategy and public policy formulation and implementation. He has deep experience in customer segmentation, predictive modelling, digital/social analytics, geospatial analytics, text analytics, campaign management, business case development and loyalty programme design and optimisation. He has led projects for organisations in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Utilities, Technology, Logistics, Healthcare, Hospitality, Insurance, Publishing, Public Service, Retail, & Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan, Hong Kong & China.

past event media

When: Friday, Jan 20,2017 - 16:01 to Friday, Jan 20,2017 - 18:01
Where: SMU Administration Building
SMU Administration Building

Abstract

Asia (including China, Japan and South Korea) is America’s largest trade market both with respect to sourcing from as well serving the Asian markets. As the recently negotiated Transpacific Partnership (TPP) is unlikely to be implemented, there will be alternative trade policy which will transform international trade and investment between the United States and Asia. Singapore has a number of comparative advantages (location, infrastructure, capital, education and good governance) which will benefit both private and state-owned enterprises as the realignment of trade and investment between Asia and America takes place. This includes public-private partnerships in large scale infrastructure projects, private equity investment and relocation of Asia Pacific headquarters to Singapore.

Sustainability will become the competitive advantage for this century. As companies promote quality among its stakeholders such as suppliers and customers, sustainability will be promoted among nine different stakeholders including the community, government, investors and the press. In his recently published book Sustainability Edge: How to Drive Top Line Growth with Triple Bottom Line Thinking (with Suhas Apte), Professor Jagdish Sheth will share his research findings of how world class companies engage their stakeholders to embrace sustainability.

Past Event Media

When: Wednesday, Feb 15,2017 - 20:02 to Wednesday, Feb 15,2017 - 22:02
Have you ever wondered how social and digital analytics plays a huge role in a company's marketing efforts?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

SOCIAL and digital analytics for Marketers: CAse studies

When:
15 February 2017, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street, 
Administration Building, Singapore Management University
Singapore 188065
Mochtar Riady Auditorium, Level 5
Speakers: Ms. Prerna Pant
Website:
RSVP:
 

SYNOPSIS

This session will highlight how the social and digital universe impacts brand strategy and allows clients to better manage reputation. Through the use of analytics platforms - brands can identify and track trends, gain insights and allocate media spend more effectively. The speaker will be sharing case studies on how brands from various industries including Automotive, FMCG and Tourism have been able to improve messaging, gain a deeper understanding of their audiences and make better marketing decisions. 
 

SPEAKER

Ms. Prerna Pant
COO
Circus Social                                             
 

Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social.

She has over 12 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor’s in Science (BSc) Degree in Business Management from King’s College, London.

GALLERY

When: Saturday, Mar 25,2017 - 00:03 to Saturday, Mar 25,2017 - 02:03
15 years of experience working for some of the largest luxury brands, how they can improve any brand's performance?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

LESSONS FROM LUXURY

When:
24 March 2017, Friday - 5.00pm – 7.00pm
Venue:

50 Stamford Road
Lee Kong Chian School of Business
Singapore 178899
Seminar Room 2.8, Level 2
Speaker: Dr. Mark Ritson
Website:
RSVP:
 

SYNOPSIS

The discipline of Brand Management is barely four decades old, but the management of luxury brands has been an ongoing challenge for more than four centuries and beyond. In this fascinating and very applied session Visiting Professor Mark Ritson looks back on his 15 years working for LVMH, the World’s largest luxury goods company, and reflects on the key lessons he learned and how they can help every manager get more from their brands and organisations.

During this session, you will learn about:

  • The two kinds of brand research and why you need both of them.
  • Why digital marketing is nonsense and a contradiction in terms.
  • Why targeting means who you want, and who you don’t.
  • Why consistency is over-rated and something to be avoided at all costs.
  • What the most powerful branding medium is and why almost no-one understands what it is (and its not people or Facebook!).
  • Why most attempts to positon a brand are wrong and over-long.
  • Why time is always the enemy of marketing, and why you have to change to stay the same.

SPEAKER

 

Dr. Mark Ritson

Professor of Marketing

Melbourne Business School 
 

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School and a Visiting Professor at Singapore Management University. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching on the MBA programs at London Business School, MIT Sloan, and the University of Minnesota. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of a teaching prize at LBS (2002), MIT (2009) SMU (2015) and MBS (2008, 2009, 2010, 2013 & 2014).

Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM and brand extension. His clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. For thirteen years - from 2002 to 2015 - he served as in-house professor for LVMH - the world's largest luxury group - working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

An avid writer on branding, Mark has written a weekly column on the topic in the UK for Marketing Week for over a decade. On 3 occasions he has been judged the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper.

His more scholarly publications include articles published in Sloan Management Review, Harvard Business Review, the Journal of Advertising, and the Journal of Consumer Research. He was the recipient of the Ferber Award in 2000, one of the most prestigious prizes in Marketing, for his doctoral thesis. In 2001. His co-authored research on pricing was cited by George Akerlof during his Nobel Prize acceptance speech.

PAST EVENT MEDIA

The second video is the recording of the same seminar that was done at LVMH on the 27th March 2017.

When: Wednesday, Jan 11,2017 - 20:01 to Wednesday, Jan 11,2017 - 22:01
Misunderstanding millennials, what is the impact on branding and marketing?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Reaching Millennials in moments that matter

When:
11 January 2017, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street,
Administration Building, Singapore Management University
Singapore 188065
Executive Seminar Room 4.2, Level 4
Speakers: Mr. Nic Hall & Ms. Joy Lee
Website:
RSVP:  - 
 

SYNOPSIS

Type into Google, Millennials are… and you will get back lazy, stupid, screwed, useless, broke, selfish. A lot more negatives than positives. Are Millennials really like this or simply misunderstood? What impact does this misunderstanding have on how companies or brands might market and sell to Millennials? What are the challenges and how can we address them. Using information from a variety of sources both within the Kantar and WPP groups, and in the public domain, we will share our point of view on the challenges but more importantly the actions needed to target Millennials successfully. In this session, we will show that it is not just what you say to Millennials that matters but also where, when and how you say it, using a variety of case studies. Please bring your mobile phone to the session we want you to participate and there will be prizes.

Nic Hall, Impact Director at TNS Singapore (a Baby Boomer) and Joy Lee, Regional Digital Manager at TNS Singapore (a Millennial), will share our experiences based on work we have done both in the region and globally.

SPEAKERS

Mr. Nic Hall
Impact Director,
Kantar TNS, Singapore                                             
 

Nic has over 30 years of experience across quantitative and qualitative research all over the world. As a Baby Boomer he can bring an intergenerational perspective to the topic of Millennials along with experience researching this cohort in multiple markets.

The TNS Singapore team of graphic designers, all Millennials themselves, report to Nic. Their remit is to ensure the look and feel of TNS deliverables is of a high standard. They are also tasked with creating material that uses the latest in digital design, so they keep up to date with market trends.

Nic has lived in Singapore for 8 years and has presented at numerous conferences both here in Singapore and at other venues around the world. In doing so he has won ‘Best paper’ at conference on several occasions.

Ms. Joy Lee
Regional Digital Manager,
Kantar TNS, Asia-Pacific                                              
 

Joy has 6 years of experience across quantitative and qualitative research and digital marketing. She works extensively in the digital space, focusing on technology usage and attitudes in areas such as e-commerce, gaming, social networking, mobile apps and pay TV. She is part of the Connected Life team that runs TNS’ global syndicated digital behaviours study. She is also an alumni of TNS Academy’s Social TER (Technology Enabled Research) Training series, covering approaches on infusing social data with survey projects.

She recently presented at D3, an annual digital impact conference organized by TNS. The conference audience consisted of about 200 senior marketing people, including attendees from major tech companies such as Uber, Spotify and LINE. Her presentation focused on a millennial’s perspective of chat apps and their unique evolution in Asia.

Past Event Media

When: Saturday, Nov 19,2016 - 01:11 to Saturday, Nov 19,2016 - 03:11
Where: Executive Seminar Room 4.2, Admin Building
Executive Seminar Room 4.2, Admin Building -

Key Points

  • To be updated

 

GALLERY

 

When: Friday, Nov 04,2016 - 19:11 to Friday, Nov 04,2016 - 21:11
Affluent Insights Generation AAA Affluent Asian Millennial report: luxury and travel behaviour and preferences observed among the Affluent Asian Millennials

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

DECODING THE AFFLUENT ASIAN MILLENNIALS: OPPORTUNITIES IN LUXURY AND TRAVEL

When:
4 November 2016, Friday - 12.30pm – 2.00pm
Venue:

LVMH TDC
Speaker: Ms. Amrita Banta
Website:
 

SYNOPSIS

Affluent Millennials in Asia are ambitious and aspirational. They not only have the ability but also the propensity to spend on luxury goods and travel experiences. It has been predicted that Asian Millennials will be spending a total of $340 billion dollars globally on international travel in 2020, and that they will also dominate the global luxury consumer space. Therefore, it is crucial for any luxury, travel, and hospitality brand to prioritize this demographic segment in order to remain competitive.

In this session, Amrita Banta, MD of Agility Research and Strategy, a top 10 global firm on luxury and premium research, will present the latest findings from the Affluent Insights Generation AAA Affluent Asian Millennial report, which explored the lives of Affluent Millennials in 7 key Asian markets such as China, India, Hong Kong and Singapore.

During this session, you will : 

  • Learn about the luxury and travel behaviour and preferences observed among the Affluent Asian Millennials.
  • Discover the different purchase channels and sources of awareness that they frequent, both online and offline.
  • Learn from the brands they love; why they love them and why not other brands.
  • Identify the new ways that brands can strategize their marketing and business offerings in order to meet the needs and wants of the Affluent Asian Millennial.

SPEAKER

Ms. Amrita Banta
Managing Director
Agility Research & Strategy                                                                 
 

Amrita has a 20-year career in growing and developing businesses in Asia, having carried out over 350 consulting engagements across various industry verticals. She is the Managing Director of Agility Research & Strategy, a luxury research and consulting firm that works with leading global premium brands for insights on Affluent consumers. She is also Executive Director of AFFLUENTIAL, a Global leader on intelligence and data on affluent consumers. She has spoken at different events worldwide, including the International Luxury Travel Market in Shanghai and the New York Times International Luxury Conference in Versailles.

Past Event Media

When: Saturday, Oct 08,2016 - 00:10 to Saturday, Oct 08,2016 - 02:10

Key Points

  • To be updated

 

GALLERY

 

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