Jul
11
2014
What differentiates IBM also differentiates IBMers. Our corporate character is aligned with out values. If Coke is “Happiness in every bottle”, then…
Jul
03
2014
Presented by Brand Finance, and in collaboration with Centre for Marketing Excellence.
Apr
11
2014
Innovation and The Role of Marketing
For an FMCG company Marketing leads the innovation agenda as at the end of the day it has to be consistent with brand strategy to serve the…
Mar
20
2014
In Search of The Big Idea: The Simple Fundamentals To Travel Through The Complex Marketing Landscape
How marketers can navigate through this complex landscape to drive their message across and make their brands distinctive and irresistible…
Mar
17
2014
The CMO and The Future of Marketing
Three driving forces that CMOs need to be aware of moving into the future: Predictable trends in the market place Uncertainty about the future of…
Feb
14
2014
Solving The Equation of Customer Decision With Data
Have you ever wondered why certain movies make it to the blockbuster list while others flopped? CENTRE FOR MARKETING EXCELLENCE…
Jan
24
2014
PR, Social & Digital : The Future of Marketing In A Fast Pace World
Through smarter use of digital and social media, communication with audience has never been more direct and more focused. CENTRE FOR…
Jan
07
2014
How crowdsourcing platforms and how to use them, through the experience of a startup company that has been built almost entirely through…
Dec
06
2013
Retail Distribution Challenges in Asia
What are your compelling strategies What is the retailer’s needs? What is the end looking like? How do you create the perfect store? What…
Nov
27
2013
Are you ready for Isaac?” – Lessons from the Digital Shift
Through the life of Isaac, we explore and understand how the world will change over the coming decade. CENTRE FOR MARKETING EXCELLENCE…
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