| When: | Friday, Dec 05,2014 - 08:12 to Friday, Dec 05,2014 - 08:12 |
There are five steps to always on marketing:
- Listen & learn – the purpose of the command center
- Planning our editorials to steer the conversation
- Creating content that matters
- Amplify and disseminate that content
- And manage real time customer engagement
| When: | Wednesday, Jan 07,2015 - 08:01 to Wednesday, Jan 07,2015 - 08:01 |
You can collect as much data as you like – there is so much data that is generated now – what’s important is what you can do with it. Analytics needs to be applied. Small data with big insights is often better than big data.
| When: | Wednesday, Mar 11,2015 - 07:03 to Wednesday, Mar 11,2015 - 07:03 |
Dynamic pricing can have practical uses such as controlling traffic flow e.g. Atlanta highway toll roads, price change by speed of travel. For Singapore it is by a bloc basis. Airlines use this for yield management.
The practice of showrooming is giving competition to physical stores, when customers compare prices on their mobile phones right there in the store.
Shops match this by promoting a ‘price guarantee’ to match any online price that is lower.
For some ‘freemium’ models, e.g. music, the reference (basic) price for entry is zero.
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