Key takeaways:

• Senior management should know the importance of social and digital marketing, in terms of the impact and things you can do, and things you cannot do
• If you are a start-up, doing lots of changes that you mentioned is easy. If you a big organization how do you create an organization with a soul of a startup? These are the things that really bother the big company guys.
• Leaders can do social and digital marketing, but they need to create a culture and an environment for that.
• The senior management actually understands what social and digital marketing is. But the question is that how that message can be passed on to the rest of the other teams. So we need to have very committed and dedicated teams, and believes in changes.
• For B2C, social and digital marketing can be easily understood and applied. For B2B, it will be difficult to adopt.
• The gist of doing social media is not you doing something, but the crowd is doing something.
• The companies need really talented and genuine people to translate consumer behaviors to consumer insights.