| When: | Monday, Aug 24,2015 - 19:08 to Monday, Aug 24,2015 - 21:08 |
| Where: | Administration Building 81 Victoria Street Singapore 188065 (Function Room 4.2) Level 4 |
To stay relevant & drive higher profits, businesses & brands need to adopt a digital mindset.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Leveraging Digital To Market To the Asian Youth
| When: |
24 August 2015, Monday - 12.30pm – 2.00pm
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|---|---|
| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.2, Level 4 |
| Speaker: | Mr. Prantik Mazumdar |
SYNOPSIS
In the era of digital natives, most brands are still not well equipped to converse with their target audience using the right digital tools; many brands are still alien to the notion of two-way communication. To stay relevant & drive higher profits, businesses & brands need to adopt a digital mindset, transform their business models through digital and communicate in a digital friendly dialect.
During this session, Prantik Mazumdar, Managing Partner of Happy Marketer, will share best practices from youth marketing brands, actionable insights for Asian businesses and a digital framework for them to adapt and adopt.
SPEAKER
 |
Mr. Prantik Mazumdar
Managing Partner
Happy Marketer |
|---|
Prantik Mazumdar is a Managing Partner at Happy Marketer who leads the Social, Mobile and Display Advertising practice at the firm. He sits on the Global Digital Board of Time International, a leading luxury chain in Asia.
Over the last decade, he has advised regional APAC brands on crafting and implementing digital strategies that are aligned to an organisation’s bottom line. He has had the good opportunity of consulting with clients across domains such as education (Nanyang Business School; NUS School of Computing; Kaplan; HKU MBA; UCLA-NUS), travel & hospitality (Royal Brunei Airlines; Sabre Hospitality; Far East Hospitality, TigerAir), retail (Coffee Bean & Tea Leaf, The Time Place) and technology (Starhub, Fastacash).
Prantik publishes regularly on the Happy Marketer blog and has written for other publications such as the Marketing Magazine, Campaign Asia and the Singapore Business Review. He has spoken at regional conferences such as AdTec, iMedia and was awarded the Young Entrepreneur Award at the Global Youth Marketing Forum in Mumbai in 2014.
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