| When: | Wednesday, Mar 11,2015 - 19:03 to Wednesday, Mar 11,2015 - 21:03 |
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
| When: |
11 March 2015 - 12.30pm – 2.00pm
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| Venue: | Singapore Management University Administration Building, Level 6 Function Room 6.1 81 Victoria Street, Singapore 188065 |
| Speaker: | Mr. Erwan Rambourg |
SYNOPSIS
The Bling Dynasty provides insights illustrating how doubts about Chinese luxury consumption are ill-founded and Chinese demand is on the cusp of becoming dominant.
Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and the consumers themselves.
- Understand how Western brands developed in Asia and the challenges they face, notably ubiquity
- Learn why Chinese are purchasing luxury abroad and what implications are for the industry’s future
- Gain insights on why there are no Chinese luxury brands challenging Western models
- Explore why Chinese are becoming similar to their American peers
The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
SPEAKER
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Mr. Erwan Rambourg
Managing Director, HSBC Hongkong
Co-Head, Global COnsumer & Retail Equity Research |
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Erwan Rambourg is a managing director at HSBC in Hong Kong and the co-head of Global Consumer & Retail Equity Research. He has been a top-ranked analyst covering the luxury and sporting goods sectors for the bank for the past ten years. Rambourg joined HSBC in 2005 after working for eight years as a marketing manager in the luxury industry, notably for Richemont and LVMH. He is regularly featured in the Wall Street Journal and the Financial Times and appears on CNBC and Bloomberg.
Rambourg grew up in New York and has lived and worked in Paris and London. In 2011, he moved to Hong Kong.
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