| When: | Wednesday, Jan 14,2015 - 08:01 to Wednesday, Jan 14,2015 - 08:01 |
Social Media has transformed the media landscape and intensified the challenge of responding to a fast-moving crisis situation.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
CRISIS COMMUNICATION IN THE AGE OF SOCIAL MEDIA
| When: |
14 January 2015, Wednesday - 12.30pm – 2.00pm
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| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.1, Level 4 |
| Speaker: | Mr. John Bailey |
SYNOPSIS
How has the advent of social media changed the way we react to crises? John Bailey, Managing Director of Ketchum Singapore shares his experiences managing various communication crises. This presentation outlines the basic principles of crisis management and crisis communications, and discusses how the development of Social Media has transformed the media landscape and intensified the challenge of responding to a fast-moving crisis situation. It includes examples from the speaker’s personal experience of working with more than 50 airlines and numerous other clients around the world. This includes being involved in the response to the 2004 Asian Tsunami and several aircraft accidents. Most recently, he has worked with Malaysia Airlines after the disappearance of flight MH370 in March 2014.
SPEAKER
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Mr. John Bailey
Managing Director
Ketchum Singapore |
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John Bailey opened Ketchum’s Singapore office (then known as ICON International Communications) in May 2005 and offers an unrivalled breadth of international experience, having worked in more than 50 countries in a 27-year career as a Public Relations practitioner and journalist. John moved to Singapore from Geneva, Switzerland, where he launched the successful IATA Crisis Communications consultancy service for the International Air Transport Association.
At IATA, John played a pivotal role in developing and propagating “best practice” in crisis communications for the global airline industry, working up to CEO and senior executive level with clients including Airbus, Air Canada, Austrian Airlines, British Airways, Canadian Airlines, Embraer, Lufthansa, SAS Scandinavian Airlines, SkyTeam, Star Alliance and Virgin Atlantic Airways. He has also been involved in the response to seven airline accidents and the December 2004 Indian Ocean Tsunami.
John continues to provide crisis management and crisis communication consultancy services to clients across the region, and globally, including airlines, hotel groups and major companies involved in logistics, manufacturing and financial services. In 2012 he was engaged by IATA to create the first guidelines on “Crisis Communications in the Age of Social Media” for the aviation industry.
John was previously a newspaper, magazine and wire service journalist in the UK, the United States and Singapore, where he opened the first regional bureau for the leading aerospace weekly Flight International.
EVENT VIDEO
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