Call for Papers
LVMH-SMU ASIAN LUXURY BRAND RESEARCH INITIATIVE
10- 11 MAY 2018 I SINGAPORE MANAGEMENT UNIVERSITY
Inviting papers for our Biennial Conference on Asian Luxury Branding at
Singapore Management University. LVMH-SMU Asia Luxury Brand Research
Initiative is a strategic partnership, between SMU and LVMH, aimed at
producing and delivering independent and high-quality academic research on
the luxury brand sector in the Asian market.
Objective of Conference
Asian consumers' consummate passion for finer things in life has skyrocketed the luxury sector
to new dizzying heights. In 2015, the global luxury market topped the one-trillion Euro
milestone-with the Asian continent leading the charge. The key challenge towards the next
milestone will hinge upon delivering on consumers' escalating levels of expectation and
sophistication. To this end, this conference will provide a venue to cogitate, discuss, and
expound upon wide-ranging issues on luxury branding, from various perspectives of diverse
stakeholders (e.g., consumers, manufacturers, policy-makers).
Topics should address an extensive range issues and challenges of the luxury sector to (though not limited to) the Asian continent leading the charge.
Both conceptual and empirical work will be considered. Papers accepted for the conference will be further shortlisted for special section of Journal of Retailing’s future issue.
Research topics can be found at : https://cme.smu.edu.sg/lvmh2018/topics
Download the Call For Papers PDF here