Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. JP has a 20 year-plus success record of translating consumer and branding insights into transformational propositions that win in the market. His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for Beauty- and Lifestyle categories.
JP currently serves as Managing Director of Global Strategy & Innovation at Procter & Gamble and was, until January 2016, Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter and Gamble. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.
JP has co-authored the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) with Wolfgang Schaefer, which analyses the success drivers behind some one hundred premium brands across industries. JP is regularly involved in consulting and public speaking across industries in English, French or German. His blog ‘Ueber-Brands’, podcast and related events are sought-after by brand builders and marketing leaders around the world.
Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (FIT, NY), a advisory board member of the CMO Council and a trustee of the Marketing Science Institute (MSI, Boston).
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