| When: | Tuesday, Jan 20,2015 - 08:01 to Tuesday, Jan 20,2015 - 08:01 |
Fearlessly going against the grain, Twitter is not a strategy.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
TWITTER IS NOT A STRATEGY : REDISCOVERING THE ART OF BRAND MARKETING
| When: |
20 January 2015, Tuesday - 12.30pm – 2.00pm
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|---|---|
| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.1, Level 4 |
| Speaker: | Mr. Tom DOctoroff |
SYNOPSIS
Today’s digital frenzy has led many to declare that advertising is dead… or should be, but were they wrong? Seduced by the flash of the new and all the talk about “Big Data”, brands have shifted focus from advertising to digital marketing in fear of being labeled “traditional” (or worse yet, “obsolete”). The result is often a backfire: without a clear brand proposition and creative execution—the timeless foundations of good advertising—the latest videos, social media feeds and apps are failing to inspire purchases or brand loyalty.
Fearlessly going against the grain, TWITTER IS NOT A STRATEGY by JWT’s Asia CEO. For more information, visit : http://www.twitterisnotastrategy.com.
SPEAKER
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Mr. Tom Doctoroff
APAC CEO
J. Walter Thompson |
|---|
Tom Doctoroff is Asia CEO for J. Walter Thompson, and the author of two previous bestselling books: Billions and What Chinese Want. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio, as well as in the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times. He lives in Shanghai and regularly travels throughout Asia.
EVENT VIDEO
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