| When: | Friday, Jan 24,2014 - 08:01 to Friday, Jan 24,2014 - 08:01 |
Through smarter use of digital and social media, communication with audience has never been more direct and more focused.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
PR, SOCIAL & DIGITAL, THE FUTURE OF MARKETING IN THIS FAST PACE WORLD
| When: |
24 January 2014, Friday- 12.30pm – 2.00pm
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| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Shane Chiang |
SYNOPSIS
Learn to use new marketing tools that have been reshaping the world we live in today, disrupting the way we do marketing. With these new tools, through smarter use of digital and social media, communication with audience has never been more direct and more focused. Explore simple, cost effective ways to drive brand and product awareness which are measurable. Take a look at a 360 degree overview of your business and how upgrading to the future of marketing will drive real business results.
SPEAKER
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Mr Shane Chiang
Head of Corporate and Consumer PR, South Asia
HTC Corporation |
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Shane Chiang is the Head of Corporate and Consumer PR, South Asia for HTC Corporation, a mobile phone brand. Shane has held global roles in major manufacturing companies and was based in China for over 10 years in sales and marketing positions, dealing with major retailers like Wal Mart, Kmart, Best Buy, Harvey Norman, Argos Catalog and OEM for many other major brands. Shane is currently with HTC Corporation holding a regional position.
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