West looks East: A new world order in mobile

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West looks East: A new world order in mobile
by Liam Winston,
Managing Partner
Mobile Now

Centre For Marketing Excellence presents to you :

For years, mobile innovation has originated in Silicon Valley and the Nordic nations of Europe. With the possible exception of Japan, all eyes in Asia have looked west for the next breakthrough technology. In recent times, the tables have started to turn. Asia is now leading the way in mobile and the epicentre of this, is China. The presentation reviews the mobile ecosystem in China, offering insights into how it has evolved, technologies it has leveraged and pioneering, as well as how this will impact mobile in SE Asia.

Mr Liam Winston
Managing Partner
Mobile Now

Liam is Managing Partner at full service mobile agency Mobile Now.

He is an international digital marketing specialist, with passion for mobile and tech. He has spent 20+ years working between Sydney, Shanghai, Singapore, Delhi and most places en route.

Liam has considerable agency experience running integrated pieces of global business across AP markets within the WPP and Omnicom groups.

His involvement in mobile started back in the day, when he launched T-Mobile’s Short Message Service (SMS), as well as provisioning the first ever mobile content in the UK market in 1998.

With the mobile space evolving so much since those heady days, there has been much to keep Liam on his toes.

At Mobile Now, Liam splits his time between Singapore and Shanghai, focusing on leveraging the latest industry innovations to help clients develop cutting edge, yet sustainable mobile strategies.

  
   
DATE 9 November, 2018 Friday
VENUE Lee Kong Chian School of Business
Seminar Room 2-2, Level 2
50 Stamford Road
Singapore 178899
PROGRAMME
11.30am - 12.30pm : Registration
12.30pm - 2.00pm : Presentation and Q&A


Please register online here.

Registration is on first-come-first-serve basis. We regret to inform that only registered attendees will be allowed entry. We regret to inform that late-comers will not be allowed entry.

For enquiries, please contact us at cme@smu.edu.sg.

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