Research Topic

We encourage researchers to submit: 1. Research papers or 2. Extended abstracts (1500 words) of their research by Feb 1, 2016. Topics should address an extensive range of issues and challenges of the luxury sector relevant to (though not limited to) the Asian markets. Both conceptual and empirical work will be considered. Papers accepted will be published in a volume of book published by LVMH-SMU Luxury Brand Research Initiative.

Research on luxury brand building, managing customer relationship, online luxury marketing, customisation, counterfeit luxury brands, country-of-origin, decision or valuation models, psychology of luxury, sustainability and social welfare, among others, would be suitable.