Call for Papers

ASIAN LUXURY BRANDING Research Conference

 

CALL FOR PAPERS

20-21 JUNE 2016

SINGAPORE MANAGEMENT UNIVERSITY

 

Location :  81 Victoria Street, Administration Building, Executive Seminar Room 5.1, Level 5 Singapore 188065

 

Inviting papers for our Inaugural Conference on Asian Luxury Branding at SMU. LVMH-SMU Asia Luxury Brand Research Initiative is a new strategic partnership, between SMU and LVMH, aimed at producing and delivering independent and high quality academic research on the luxury brand sector in the Asian market.