ASIAN LUXURY BRANDING Research Conference
CALL FOR PAPERS
20-21 JUNE 2016
SINGAPORE MANAGEMENT UNIVERSITY
Location : 81 Victoria Street, Administration Building, Executive Seminar Room 5.1, Level 5 Singapore 188065
Inviting papers for our Inaugural Conference on Asian Luxury Branding at SMU. LVMH-SMU Asia Luxury Brand Research Initiative is a new strategic partnership, between SMU and LVMH, aimed at producing and delivering independent and high quality academic research on the luxury brand sector in the Asian market.