Call for Papers

LVMH-SMU ASIAN LUXURY BRAND RESEARCH INITIATIVE

10- 11 MAY 2018 I SINGAPORE MANAGEMENT UNIVERSITY

Inviting papers for our Biennial Conference on Asian Luxury Branding at

Singapore Management University. LVMH-SMU Asia Luxury Brand Research

Initiative is a strategic partnership, between SMU and LVMH, aimed at

producing and delivering independent and high-quality academic research on

the luxury brand sector in the Asian market.

Objective of Conference

Asian consumers' consummate passion for finer things in life has skyrocketed the luxury sector

to new dizzying heights. In 2015, the global luxury market topped the one-trillion Euro

milestone-with the Asian continent leading the charge. The key challenge towards the next

milestone will hinge upon delivering on consumers' escalating levels of expectation and

sophistication. To this end, this conference will provide a venue to cogitate, discuss, and

expound upon wide-ranging issues on luxury branding, from various perspectives of diverse

stakeholders (e.g., consumers, manufacturers, policy-makers).

Research Topics

Topics should address an extensive range issues and challenges of the luxury sector to (though not limited to) the Asian continent leading the charge. 

Both conceptual and empirical work will be considered. Papers accepted for the conference will be further shortlisted for special section of Journal of Retailing’s future issue.

Research topics can be found at : https://cme.smu.edu.sg/lvmh2018/topics 

Download the Call For Papers PDF here